We are back in our small groups again working on the same case studies as yesterday. My group has the new Ford Hybrid Taxis. We are brainstorming strategies that will help Ford combat some of the negative ideas about this new group of taxis. As a group, we decided to have an event on Earth Day to show how committed Ford is to living a more green life. We are currently talking about how to reach out to bloggers and the general public. We think that it would be a good idea to reach out to bloggers on their own blog sites as well as through Twitter and Facebook.

I am really enjoying this! Public relations professionals do this on a daily basis and it is interesting to see how they use blogs. Yesterday we learned about how important the research portion is, but this part is fun. We get to use blogs and connect to other people through the internet to get a message out. I hope I can do this in my career one day!

How is the brainstorming coming along with the other small groups?

Tags: Case Studies, edelman digital 101, Ford Hybrid

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